Top 5 SEO Ranking Factors to Optimise for 2018

gogog3ochllenge03132018 Advertising & Marketing

More than a decade ago, before iPhones and Androids even existed, a Google document pointed out that their search engine uses more than 200 signals as SEO ranking factors. Nowadays, however, you will find probably hundreds or thousands of these ranking signals and it is virtually impossible to take note of each and every one of those. The things that are known, though, are how a lot of these can significantly impact a site’s position in the page rank — and how easy it can be done.

 

seo ranking factors
seo ranking factors

If you are looking for ways to improve your ranking on Google, there are simply five ranking factors for you to start optimizing this 2018. These will help you avoid getting your website penalized and lose your hard-earned position on search engines.

1. Page-level keyword and content-based metrics

Knowing the basic SEO ranking factors will definitely keep you high up on the ranks. One of the signals often ignored, but easily done, is relevancy. If your webpage fails to provide answers or solutions to potential customers, you will definitely lose your position.

Most businesses from small-to-medium enterprises and upwards use a content management system which should get this to easier. It is really not all about posting online content more – the greatest, speediest wins come from optimising what you’ve got.

2. Dwell time or long click metrics

Once you put up a live website, the most important questions you should ask is how you could keep searchers from clicking the back button. You know a lot more about your business and services than anyone and this is the perfect time to show those.

3. Existence or quality of verified real-life business information

The combined traffic-driving ability of Google voice search, the local pack, Google Places or Maps and the Knowledge Graph is massive. This basically depends upon the correctness of the information it is being fed. Therefore, you should completely clean and own your data across the entire web.

4. Utilisation of responsive design and mobile optimisation

This is not just one of the many Google ranking factors on a mobile device, this also makes it easier for customers to find your website and services. A lot of brands without mobile-friendly websites in 2018 are at the hindmost of the “laggards” phase and it is pretty obvious how much money they are losing from missed opportunities.

5. The distinctiveness of content over the entire website

One of the many SEO ranking factors you should optimise is the removal of duplicate pages across the website. In this way, cannibalisation is prevented, thus making better utilisation of crawl budget. The majority of the modern CMS systems feature a way to manage this issue. You can even take some shortcuts in Search Gaming system.

It is most likely that other search engines like Yahoo use similar SEO ranking factors for big brands and competitive searches, so what you need to optimise actually depends on what you can do. It is not helpful to say that Google only ranks through factors that you have little control of.

So, if you need a professional help to boost your ranks and potentially increase your sales, specialists such as those from Ardor SEO will definitely have the chops to do what must be done. For more details, visit at https://ardorseo.com/blog/google-ranking-factors/

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Sleep Better with Memory Foam Pillows

Most people invest in a good mattress and bed sheets but pay very little attention to their pillow’s quality. A soft and comfy mattress is important for a good night sleep, but a soft, comfy and good quality is just as important element as the mattress. The bed and the mattress support the most part our body, but the pillow supports our neck. This is where the benefits of memory foam pillows get into the picture.

Dangers of Bad Quality Pillow

 

Pillows are supposed to be soft and comfy; however, some can be too soft, to the point that they can’t provide enough support. Some are very robust that they put your neck and head to unnatural positions. Sleeping in bad position is posture is one of the leading causes of back aches, shoulder pain and neck pain. There are no hard and fast rules in choosing a pillow, as each of us may have different comfort needs and preferences. However, there are tested-and-proven tips that will support your head and neck and keep them your body healthy position as you sleep.

On Choosing a Pillow

 

Choosing a pillow can be quite tricky: you want it to be soft enough to provide comfort, but firm enough to support your neck and head.

Benefits of Memory Foam Pillows 

 

Memory foam pillows are by far, the best solution we have today. What makes it special is they adhere to the most basic principle of comfort – soft and firm. The pillow smoothly molds itself to the shape of your body and springs back into its original shape when not in use. This means it provides the exact support your body needs. Many first-time users say that after a couple of nights using memory foam pillow, they can feel the difference in their quality of sleep, and feel rejuvenated when they wake up in the morning.

Though they mold to your body to provide perfect fit and support, they can still provide cool comfort, as they are made up of breathable material. This is crucial for head support, as the temperature of our head easily warms the pillow. Of course, it goes without saying that you should choose the right pillowcase. There are lots of smooth pillowcases available to provide extra layer of comfort.

The Perfect Pair

 

Ideally, memory foam pillow is used together with a memory foam mattress to get the absolute comfort. Just like in the pillow, the mattress quickly molds itself to the shape of your body, from your shoulders down to your back and legs, reducing the build-up of pressure around your joint for a complete good night sleep.

Bottom Line

 

Memory foam provides excellent comfort, that’s a fact. However, we all have varying comfort needs and preferences. Fortunately, you can get memory foam mattress and pillows from in varying sizes and shapes, some brands also offer varying firmness. Pillow Science for example, is Australia’s leading provider of memory foam beds, mattresses and pillows. They have a wide range of products and services to help you find the right set of bed and pillows for a healthy good night sleep.

Typefaces, Branding, and Design: What Entrepreneurs Have to Know

On your way to hiring a graphic designer? Don’t hire one without having standards.

This article will give you a good overview of graphic design. Read the following before hiring a graphic designer:

A little viewpoint

The truth is, some items, their logos, and their typefaces are really developed to entice you to buy them. Simply think about using a romantic font on a Valentine’s Day card versus using a Halloween, Freddie-Krueger typeface on the same card.

For a little viewpoint before going into the details, you might look at the Disney company logo design. In the majority of parts of Australia, lots of people can recognize the Disney logo design, even from afar.

What is the secret sauce put in this?

Now, if you’re an entrepreneur who’s curious about font styles and is trying to find an excellent graphic designer, these are things you should really know, as a customer:

Taking a look at the entire versus the details.

An Australian graphic designer can teach you a thing or 2 about the Gestalt Typography Theory and Style Concepts. The theory creator, Gestalt, recommends that when it comes to graphics, a lot of individuals look at the graphics as a whole more, rather than focus on the parts.

Explains a lot about the Disney logo, if you consider it. This is why the Disney logo design worked—the confusing letter D didn’t really trouble individuals, as it collaborated with the other letters.

Importance between parts is essential as it suggests coherence, and thinking about how the human brain is also a fan of symmetry, it thinks about balanced parts as appealing.

Smart designers constantly practice this principle when creating. If you own a small company and looking for a smart designer, then you need to examine them if they a minimum understanding of this concept.

If you’re a new service owner, you must actually employ a designer who can develop a logo that is more practical to look at as a whole.

Familiarity is indeed crucial.

One of the most essential elements of branding is familiarity. Who would attract consumers with a continuously altering logo design?

So if you’re a start-up or established company owner who’s having a tough time drawing in loyal consumers, you should employ talented designers to boost your branding. You must likewise choose to hire a skilled sign company if you wish to cultivate familiarity in your signs.

Do not forget to include consistency in branding and design. If you’d take a look at huge companies who achieve success and still standing today, you’ll see that consistency belonged to their core principles in branding.

Final notes

Branding, design, and even typefaces are really considered in constructing a company’s identity and success.

Planning to hire a graphic designer in Australia? Don’t just do business with any “designer”. Hire the best graphic designer from Seamer Design.

Seamer Design offers Brand Audit, Brand Strategy, Trademarking, Naming, Brand Creation and Customer Segmentation. More details at http://seamerdesign.com.au/

Cultivating The Cook In You To Prepare Quick Thai Meals

Okay, so you seem to be a Thai food fan, and have developed a nice appetite and taste for the brilliant local Thai recipes. In such cases, you would often love to cook some at home, and surprise your family and guests. The best way to do so easily is by getting guidance from the Thai cooking classes, magazines, online guides and cookbooks, etc. There are some lovely online Thai cooking guides available from which you can learn some quick Thai meals.

The specialty of Thai food

Cooking quickly always has its advantages, and especially when you are a working person, often going out and spending time outdoors. Busy people prefer quick-cooking  recipes, and the specialty of Thai cooking is that there are a wide range of recipes, which cook quite fast. It can be chicken, or fish, seafood, or salads, most items cook fast. Most Thai foods are actually based on boiled ingredients and sauces. When you have got the sauce ready and preserved in the freezer or a jar, and the items also boiled, then you can quickly cook them in a few minutes.

Besides assimilating some boiled or barbequed ingredients, the Thai foods generally are spicy. Thai people love spicy and strong flavoured food, and that is why when you start to learn easy Thai recipes, you will see that most ingredients are strong in flavour and taste. The basic nature of Thai cooking revolves around coating the boiled or barbequed seafood or chicken, etc. in a spicy sauce or mixture full of herbs. This makes the food delicious and easy to prepare as the main job is to mix the things in the right proportion. Check Marions Kitchen for more details.

Where to learn the best Thai recipes which cook fast

To learn the Thai fast recipes, there are rich online sources and great cook books and guides. The best way to learn is by reading recipes, which are already tried and tested. There are restaurants and food joints, which serve meals and snacks that cook fast. Most fast-food joints and eateries do prefer easy cooking quick Thai meals. If you follow the chefs of one such eatery in Thailand, or go through their discussion forum or blog, etc. online, then you will know the mainstream original Thai recipes. Recipes like the famous Thai butter chicken recipe and many more which can be cooked quite fast can be tried at home easily.

Nurturing the best cook out of you

So the next time you are expecting some guests, surprise them with real and authentic Thai cuisine. Cook some quick Thai meals and let the flavours attack their taste buds and conquer their memory forever.

The best way to start with Thai cooking is by first eating Thai food in good restaurants. Once you know about the authentic way the foods should taste, you can then try them at home. This way you will know whether your preparation tastes the way it should be. And, remember that the more you eat and explore, the better cook you would become.