More than a decade ago, before iPhones and Androids even existed, a Google document pointed out that their search engine uses more than 200 signals as SEO ranking factors. Nowadays, however, you will find probably hundreds or thousands of these ranking signals and it is virtually impossible to take note of each and every one of those. The things that are known, though, are how a lot of these can significantly impact a site’s position in the page rank — and how easy it can be done.
If you are looking for ways to improve your ranking on Google, there are simply five ranking factors for you to start optimizing this 2018. These will help you avoid getting your website penalized and lose your hard-earned position on search engines.
1. Page-level keyword and content-based metrics
Knowing the basic SEO ranking factors will definitely keep you high up on the ranks. One of the signals often ignored, but easily done, is relevancy. If your webpage fails to provide answers or solutions to potential customers, you will definitely lose your position.
Most businesses from small-to-medium enterprises and upwards use a content management system which should get this to easier. It is really not all about posting online content more – the greatest, speediest wins come from optimising what you’ve got.
2. Dwell time or long click metrics
Once you put up a live website, the most important questions you should ask is how you could keep searchers from clicking the back button. You know a lot more about your business and services than anyone and this is the perfect time to show those.
3. Existence or quality of verified real-life business information
The combined traffic-driving ability of Google voice search, the local pack, Google Places or Maps and the Knowledge Graph is massive. This basically depends upon the correctness of the information it is being fed. Therefore, you should completely clean and own your data across the entire web.
4. Utilisation of responsive design and mobile optimisation
This is not just one of the many Google ranking factors on a mobile device, this also makes it easier for customers to find your website and services. A lot of brands without mobile-friendly websites in 2018 are at the hindmost of the “laggards” phase and it is pretty obvious how much money they are losing from missed opportunities.
5. The distinctiveness of content over the entire website
One of the many SEO ranking factors you should optimise is the removal of duplicate pages across the website. In this way, cannibalisation is prevented, thus making better utilisation of crawl budget. The majority of the modern CMS systems feature a way to manage this issue. You can even take some shortcuts in Search Gaming system.
It is most likely that other search engines like Yahoo use similar SEO ranking factors for big brands and competitive searches, so what you need to optimise actually depends on what you can do. It is not helpful to say that Google only ranks through factors that you have little control of.
So, if you need a professional help to boost your ranks and potentially increase your sales, specialists such as those from Ardor SEO will definitely have the chops to do what must be done. For more details, visit at https://ardorseo.com/blog/google-ranking-factors/